Contrasting Lifetime Brands (NASDAQ:LCUT) & Rectitude (NASDAQ:RECT)

Rectitude (NASDAQ:RECT) and Lifetime Brands (NASDAQ:LCUT) are both small-cap industrial products companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, valuation, institutional ownership, earnings, dividends, analyst recommendations and profitability.

Insider & Institutional Ownership

40.6% of Lifetime Brands shares are held by institutional investors. 43.2% of Lifetime Brands shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Profitability

This table compares Rectitude and Lifetime Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Rectitude	N/A	N/A	N/A
Lifetime Brands	-3.19%	3.13%	1.10%

Analyst Ratings

This is a summary of recent recommendations for Rectitude and Lifetime Brands, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rectitude	0	0	0	0	0.00
Lifetime Brands	0	0	2	0	3.00

Lifetime Brands has a consensus price target of $10.25, indicating a potential upside of 68.59%. Given Lifetime Brands’ stronger consensus rating and higher probable upside, analysts clearly believe Lifetime Brands is more favorable than Rectitude.

Earnings and Valuation

This table compares Rectitude and Lifetime Brands”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rectitude	$41.35 million	2.60	$2.49 million	N/A	N/A
Lifetime Brands	$670.89 million	0.20	-$8.41 million	($0.99)	-6.14

Rectitude has higher earnings, but lower revenue than Lifetime Brands.

Summary

Lifetime Brands beats Rectitude on 8 of the 11 factors compared between the two stocks.

About Rectitude

Rectitude Holdings Ltd is principally involved in the provision of safety equipment, encompassing essential items such as personal protective clothing, gloves, safety footwear, personal fall arrest systems, portable fire extinguishers and traffic products. The Company also offers auxiliary products such as industrial hardware tools and electrical hardware required for construction sites. Rectitude Holdings Ltd is based in SINGAPORE.

About Lifetime Brands

Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the worldwide. The company provides kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. The company owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S’well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.