Endeavor Private Wealth Inc. Purchases New Position in The Southern Company (NYSE:SO)

Endeavor Private Wealth Inc. acquired a new stake in shares of The Southern Company (NYSE:SOFree Report) in the fourth quarter, HoldingsChannel.com reports. The institutional investor acquired 1,275 shares of the utilities provider’s stock, valued at approximately $105,000.

Other large investors have also recently bought and sold shares of the company. Retirement Wealth Solutions LLC bought a new position in shares of Southern during the fourth quarter worth $25,000. Frazier Financial Advisors LLC raised its stake in Southern by 168.1% during the 3rd quarter. Frazier Financial Advisors LLC now owns 311 shares of the utilities provider’s stock worth $28,000 after buying an additional 195 shares during the period. West Branch Capital LLC lifted its holdings in Southern by 34.7% during the third quarter. West Branch Capital LLC now owns 501 shares of the utilities provider’s stock worth $45,000 after acquiring an additional 129 shares in the last quarter. Quarry LP acquired a new position in Southern in the third quarter valued at about $49,000. Finally, Safe Harbor Fiduciary LLC bought a new stake in shares of Southern in the third quarter worth about $49,000. Institutional investors own 64.10% of the company’s stock.

Insider Buying and Selling at Southern

In related news, EVP Martin Bernard Davis sold 1,170 shares of the business’s stock in a transaction on Thursday, December 5th. The stock was sold at an average price of $85.90, for a total value of $100,503.00. Following the completion of the sale, the executive vice president now directly owns 88,393 shares in the company, valued at $7,592,958.70. The trade was a 1.31 % decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Corporate insiders own 0.18% of the company’s stock.

Southern Stock Down 2.6 %

Shares of SO stock opened at $82.51 on Thursday. The Southern Company has a 52-week low of $65.80 and a 52-week high of $94.45. The stock has a market cap of $90.40 billion, a price-to-earnings ratio of 19.19, a PEG ratio of 2.88 and a beta of 0.52. The firm’s 50-day moving average is $84.46 and its 200-day moving average is $86.38. The company has a debt-to-equity ratio of 1.66, a quick ratio of 0.66 and a current ratio of 0.91.

Southern (NYSE:SOGet Free Report) last released its quarterly earnings data on Thursday, October 31st. The utilities provider reported $1.43 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.33 by $0.10. The company had revenue of $7.27 billion during the quarter, compared to analysts’ expectations of $7.14 billion. Southern had a return on equity of 12.78% and a net margin of 17.87%. The business’s revenue was up 4.2% on a year-over-year basis. During the same period last year, the firm posted $1.42 earnings per share. Sell-side analysts predict that The Southern Company will post 4.04 EPS for the current year.

Wall Street Analyst Weigh In

Several equities analysts recently issued reports on SO shares. BMO Capital Markets decreased their price objective on Southern from $99.00 to $97.00 and set an “outperform” rating for the company in a research report on Friday, November 1st. Guggenheim upped their price target on shares of Southern from $93.00 to $97.00 and gave the company a “buy” rating in a report on Wednesday, October 2nd. Scotiabank raised their price objective on shares of Southern from $96.00 to $98.00 and gave the stock a “sector outperform” rating in a report on Thursday, December 12th. Barclays upped their target price on shares of Southern from $71.00 to $83.00 and gave the stock an “equal weight” rating in a research note on Tuesday, October 15th. Finally, Morgan Stanley dropped their price target on Southern from $88.00 to $85.00 and set an “equal weight” rating on the stock in a research note on Friday, November 22nd. One investment analyst has rated the stock with a sell rating, eight have assigned a hold rating and six have issued a buy rating to the company’s stock. According to data from MarketBeat, Southern has a consensus rating of “Hold” and a consensus target price of $90.14.

View Our Latest Report on SO

Southern Company Profile

(Free Report)

The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. The company also develops, constructs, acquires, owns, and manages power generation assets, including renewable energy projects and sells electricity in the wholesale market; and distributes natural gas in Illinois, Georgia, Virginia, and Tennessee, as well as provides gas marketing services, gas distribution operations, and gas pipeline investments operations.

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Institutional Ownership by Quarter for Southern (NYSE:SO)

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