comScore, Inc. (NASDAQ:SCOR) Sees Large Decrease in Short Interest

comScore, Inc. (NASDAQ:SCOR) was the recipient of a significant drop in short interest during the month of February. As of February 15th, there was short interest totalling 17,400 shares, a drop of 60.9% from the January 31st total of 44,500 shares. Approximately 0.5% of the company’s stock are sold short. Based on an average daily volume of 26,800 shares, the short-interest ratio is currently 0.6 days.

Institutional Investors Weigh In On comScore

Institutional investors and hedge funds have recently made changes to their positions in the company. Squarepoint Ops LLC bought a new stake in shares of comScore during the fourth quarter valued at approximately $99,000. Renaissance Technologies LLC increased its position in shares of comScore by 10.0% during the fourth quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock valued at $265,000 after acquiring an additional 4,115 shares in the last quarter. Clune & Associates LTD. bought a new stake in shares of comScore during the fourth quarter valued at approximately $740,000. Finally, Heron Bay Capital Management bought a new stake in shares of comScore during the fourth quarter valued at approximately $160,000. Institutional investors own 42.15% of the company’s stock.

comScore Stock Performance

Shares of SCOR traded down $0.02 on Friday, hitting $6.04. 7,448 shares of the stock traded hands, compared to its average volume of 28,865. The company has a market capitalization of $29.54 million, a PE ratio of -0.28 and a beta of 1.17. The business has a 50 day simple moving average of $6.68 and a 200 day simple moving average of $6.80. comScore has a one year low of $4.89 and a one year high of $20.18.

Wall Street Analysts Forecast Growth

Separately, StockNews.com initiated coverage on shares of comScore in a report on Thursday. They set a “hold” rating for the company.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.