Analyzing Zhibao Technology (NASDAQ:ZBAO) & GoHealth (NASDAQ:GOCO)

Zhibao Technology (NASDAQ:ZBAO) and GoHealth (NASDAQ:GOCO) are both small-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, valuation, earnings, institutional ownership, risk, analyst recommendations and profitability.

Institutional & Insider Ownership

24.2% of GoHealth shares are held by institutional investors. 35.0% of GoHealth shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Zhibao Technology and GoHealth, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zhibao Technology	0	0	0	0	0.00
GoHealth	0	1	0	0	2.00

GoHealth has a consensus price target of $13.00, suggesting a potential downside of 20.32%. Given GoHealth’s stronger consensus rating and higher probable upside, analysts plainly believe GoHealth is more favorable than Zhibao Technology.

Earnings and Valuation

This table compares Zhibao Technology and GoHealth”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zhibao Technology	$183.67 million	0.23	N/A	N/A	N/A
GoHealth	$686.46 million	0.54	-$63.26 million	($1.72)	-9.49

Zhibao Technology has higher earnings, but lower revenue than GoHealth.

Profitability

This table compares Zhibao Technology and GoHealth’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Zhibao Technology	N/A	N/A	N/A
GoHealth	-4.32%	-17.17%	-4.58%

Summary

GoHealth beats Zhibao Technology on 6 of the 9 factors compared between the two stocks.

About Zhibao Technology

Zhibao Technology Inc., through its subsidiaries, provides digital insurance brokerage services in China. It also offers managing general underwriter services; and offline insurance brokerage consulting services. The company was founded in 2015 and is based in Shanghai, China.

About GoHealth

GoHealth, Inc. operates as a health insurance marketplace and Medicare-focused digital health company in the United States. The company operates a technology platform that leverages machine-learning algorithms of insurance behavioral data to optimize the process for helping individuals find the health insurance plan for their specific needs. It provides Medicare plans, including Medicare Advantage, Medicare Supplement and Prescription Drug, and Medicare Special Needs Plans. The company also offers partner marketing services. It sells its products through carriers and online platform, as well as independent and external agencies. The company was founded in 2001 and is headquartered in Chicago, Illinois.